Advertising Policies

Rablem is a private space free of hate. These policies set out which content may and may not be advertised on Rablem, so that every ad respects the people who see it. They apply to all campaigns, ad groups, ads and landing pages in Rablem Ads and must be read together with the Advertiser Terms.

1. Prohibited content

• Illegal products or services, and any content that facilitates breaking the law.
• Scams, false or misleading claims and fraudulent offers.
• Hate, harassment, threats or violence.
• Sexual content, and any content aimed at or involving minors.
• Weapons, drugs and tobacco.
• Malware, phishing and links that conceal their destination.
• The use of a third party’s name, brand or work without its authorization.

2. Truthful advertising

• The ad must correspond to the page it links to.
• Ads must be clearly identified as such: Rablem applies an “Ad” label to each one.
• Links must begin with https://.

3. Audiences

• Ads are shown only to adults (18 and over).
• Targeting based on health, religion, political opinions, sexual orientation or ethnic origin is not permitted.
• Interests come from a closed list; the advertiser may not add others.

4. Cookies, consent and reach of ads

Rablem asks every visitor to choose their cookie preferences (see the Cookies Policy). That choice determines how ads may be delivered and measured:

• Contextual delivery (always). Ads may always be selected by country and language. These two ad group settings apply to everyone.
• Personalized delivery (only with consent). Regions, cities, interests, age, gender, behaviour on Rablem, custom audiences, device and the remaining targeting criteria apply only to people who have allowed “Personalized ads”. People who have not allowed them are never selected using these criteria, so a narrow audience may reach fewer people than the estimate indicates.
• Measurement (only with consent). For people who have allowed “Measurement”, Rablem uses its own first-party cookie (13 months) to limit how many times they see the same ad and to count impressions and clicks. For everyone else, results are counted only in aggregate and without an identifier, and the frequency cap cannot be applied. The results shown to the advertiser are statistics, never lists of people. No information is shared with other companies.
• Rablem does not use third-party cookies, pixels or tags to deliver or measure ads. The tracking pixel option of an ad remains disabled.

5. Review

Every ad is reviewed before it is published. If an ad is rejected, the advertiser may view the reason, edit the ad and submit it again. Changing the text, image, button or link of an ad requires a new review.

6. Restricted content

Certain categories may be advertised only subject to conditions. Rablem may request supporting evidence, limit where the ad is shown or reject it:

• Crypto-assets and financial products. These may be advertised only by advertisers authorized to do so where the law requires it, with a clear warning about the risks. Promises of guaranteed, easy or fast profit are not accepted, nor are offers of coins or tokens whose seller is not identified.
• Loans and credit. The total cost and the main conditions must be easy to see in the ad or on the landing page. Pressure to take on debt and offers aimed at people in financial difficulty are not accepted.
• Betting and gambling. These may be advertised only by operators holding a valid licence, only in the countries where that licence is valid, exclusively to adults and with a responsible gambling message. They may never be presented as a means of resolving financial problems.
• Alcohol. Only where it is lawful and exclusively to adults, without suggesting that it improves health, performance or social success and without encouraging excessive consumption.
• Health, supplements and weight loss. Miracle cures, unsubstantiated claims about illnesses, before-and-after images and content that exploits how people perceive their bodies are not accepted.
• Politics and elections. For the time being, Rablem does not accept political, electoral or campaign ads.

7. Requirements for ads and landing pages

• The text, image and button must be clear, truthful and consistent with one another. Clickbait, fake alerts, buttons, counters or system messages, and text or images that are illegible, distorted or shocking are not accepted.
• The landing page must load over https, function correctly and state the identity of the advertiser and the offer, including the price and the main conditions. It must correspond to the content of the ad.
• The landing page may not start automatic downloads, redirect people to a different site, hide its content behind pop-ups, prevent the visitor from leaving the page or hide links.

8. Use of data

• Rablem does not provide advertisers with lists of people or their identities. The advertiser has access only to aggregated results and may not attempt to identify the people who see or click its ads.
• Where the landing page collects personal data, the advertiser is responsible for clearly informing people of what data it collects, for what purpose and on what legal basis, and for respecting their rights. Collecting data in a hidden or misleading manner is not permitted.
• Custom audiences may be created only from lists that have been lawfully obtained and that the advertiser has the right to use. They may not include data relating to minors or data acquired from third parties without authorization. Rablem retains only the size of the list.
• The advertiser shall not use data obtained through Rablem Ads to discriminate against people, to exclude them from opportunities such as housing, employment or credit, or to sell it to third parties.

9. Transparency and labelling

• Every ad is identified as an ad and shows the identity of the advertiser. The advertiser may not remove, hide or imitate that label, and no ad may pass itself off as a creation, a message or a notification from Rablem or from a person.
• Where an ad promotes content from a person who has received compensation for it, that relationship must be disclosed as required by law. Fake reviews, testimonials and endorsements are not accepted.
• The identity and contact details of the advertiser in Rablem Ads must be accurate. Impersonating another person, company or organization is not permitted.

10. Minors

• Ads are shown only to adults (18 and over) and may not be directed at children or teenagers, either directly or by selecting interests that are characteristic of them.
• Ads may not use minors in a sexual manner, exploit them or show them in unsafe situations. Content that sexualizes minors is prohibited in all cases and will be reported to the authorities.

11. Intellectual property

• The advertiser may use only texts, images, music, videos, names and brands that it owns or for which it holds authorization for use in an ad. Counterfeits, and any use of a trademark that suggests a non-existent affiliation or endorsement, are prohibited.
• Any person who considers that an ad uses their work or brand without authorization may report it through the report centre. Rablem will remove ads that infringe rights and may suspend advertisers that do so repeatedly.

12. Breaches and penalties

The measures taken by Rablem will depend on the seriousness of the breach and on whether it is repeated:

• The ad is rejected or returned, stating the reason, so that the advertiser can correct it and submit it again.
• The ad, ad group or campaign is paused or removed, and certain features of the account may be restricted.
• The advertiser account is suspended or closed in the event of serious or repeated breaches, an attempt to circumvent a decision (for example, by opening new accounts) or any conduct that is unlawful, fraudulent or harmful to minors. In such cases, Rablem may act without prior notice and inform the authorities.

13. Appeals procedure

Where an ad is rejected, removed or restricted, the advertiser may view the reason in Rablem Ads. If the cause is a defect in the ad, the advertiser may correct it and submit it again for review.

If the advertiser considers that the decision is incorrect, it may submit an appeal through the appeal form of the report centre, identifying the ad or account concerned and the grounds for its disagreement. Rablem will review the appeal and communicate the outcome.